Are Tag Heuer Watches A Good Investment?

Are Tag Heuer Watches A Good Investment?

Caitlyn Rugless Caitlyn Rugless
4 minute read

When it comes to watches, their meaning varies dramatically from person to person. To some, a watch is merely a fashion accessory while to others they are prized collector's item. This means that some watches (especially high-end ones) can be purchased as investments. Tag Heuer is one of the first watch brands that people think of when the topic of watches as investments is brought up. But you might be wondering, are Tag Heuer watches really a good investment? We're here to round up everything you need to know about the value of a Tag Heuer watch so that you can decide if one is a good idea for you!

Overview:

Are Tag Heuer Watches A Good Investment?

Are Tag Heuer Watches a Good Investment?

To answer this burning question, we need to first determine what a good investment is. A good investment is generally determined by supply and demand in the watch industry. Unfortunately, the luxury watch market has been declining in recent years. This is due to many different factors such as the introduction of smart watches and other wearable tech devices and a dip in the popularity of luxury watches. 

So, for those who are looking to invest in watches, the market of Tag Heuer watches is currently in your favour. 

Do Tag Heuer Watches Go Up in Value?

If an asset increases in its value, then it is considered a desirable asset. Many people believe that because Tag Heuer watches are known for their quality, craftsmanship and reputation, then they are guaranteed to increase in value. While this may be true for some models, it is not a hard and fast rule. 

Like a car, a Tag Heuer watch will usually depreciate about 10% per year for approximately 3 years, when it starts to plateau. Watches that increase in value are those that are desired by collectors. This is usually limited to special editions and vintage models that are more difficult to find.

It's important that you do your research before purchasing a watch to determine its value. However, generally, newer models are unlikely to increase in value in the near future. 

Are Tag Heuer Watches A Good Investment?

Do Tag Heuer Watches Hold Their Value?

Luxury watches like Tag Heuer are more likely to hold their value compared to other watch brands. They age well over many years due to the quality and valuable materials in the watch, as well as the brand name itself. They are also extremely reliable and are likely to still maintain good timekeeping over many years, meaning that they are still valuable after a long time!

How Long Do Tag Heuer Watches Last?

The life expectancy of a Tag Heuer depends on a variety of different factors including the type of watch and how well you look after it. An automatic mechanical watch is charged by the movement of your wrist, therefore, as long as you keep wearing your watch, it can last for many years. Once fully charged, an automatic watch generally has 40-70 hours of power reserve. A Tag Heuer connected watch is equipped with lithium batteries that provide a full day's use. These watches need to be charged each night for approximately 1.5 hours. Finally, a quartz watch operates on batteries that have a lifespan of many years. Once the watch has stopped, the battery will need to be replaced.

There are three main things to watch out for when caring for your Tag Heuer watch; chemical products, water & moisture and magnetism. Exposing your timepiece to chemicals like soap, detergents, cosmetics and perfumes can damage your watch case or strap, so be sure to avoid direct contact with any of these products! When it comes to water and moisture, it's important to note that a watch's water resistance cannot be guaranteed. If your watch is exposed to water, be sure to get it checked every two years by an authorised service. The last point is probably something that you haven't considered before. Exposure to magnetism can cause the spirals of the hairspring in your watch to magnetise together and affect the accuracy of the time. 

To keep your watch running smoothly for many years, you should keep up a regular cleaning routine and get your watch serviced every few years. 

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