What Is Afterpay Day?: All You Need To Know

What Is Afterpay Day?: All You Need To Know

Emily Schinella Emily Schinella
9 minute read

Everyone loves a bargain. No matter what your circumstances are nobody can pass up the opportunity to get a really good deal. Whether it is that plasma screen you've been eyeing or that holiday to Bali you've been fantasising about, there is nothing quite like the rush of endorphins you get when you make a purchase and it turns out to be a lot cheaper than you anticipated. This is especially true for jewellery and watches as they are often occasional purchases and can get quite pricey. 

Fortunately, at Grahams, there are many opportunities to score yourself a pretty spectacular bargain. Especially with sale events like Black Friday and the Boxing Day sales that send shopaholics into a tailspin. But the next event that is sure to have bargain hunters rushing into stores and scrolling endlessly on their devices is the Afterpay Day sale

But what is Afterpay Day? Read on to find all that out and more.

What Is Afterpay Day?

Overview: 

What Is Afterpay Day?

Afterpay Day is a sale event that is hosted by the Australian payment provider Afterpay. Occurring on one day or over a few days (generally two to three days) Afterpay Day promises huge discounts and other lucrative offers at some of Australia's biggest retailers. And while it is generally an event that is exclusive to the brands that offer Afterpay as a payment option online as well as in their stores, which is pretty much most of Australia's retail market-including Grahams. However, even the small businesses that don't offer Afterpay as a means of payment will try and get in on the action. Some offer various discounts storewide while others offer additional discounts on top of already reduced items, then some brands offer free shipping or even a gift with purchase. So, Afterpay Day is a shopaholic's fever dream. 

When Is Afterpay Day 2024?

What Is Afterpay Day?

Unlike other sale events such as Boxing Day, Black Friday, Singles Day and Cyber Monday, Afterpay Day happens more than once a year and never usually on the same day. The first Afterpay Day for 2024 is scheduled to begin on Thursday, March 14th. So, if you've been meaning to give your old timepiece an upgrade or are looking to treat yourself to some decadent diamond jewellery for a birthday you have coming up, a fancy event you are attending, that big promotion you are celebrating, the partner you are looking spoil, or simply for some self-love mark your calendars with this date so you don't miss all the epic deals. 

How Does Afterpay Day Work? 

What Is Afterpay Day?:

As each Afterpay Day rolls around, retailers will submit their sale offers through the Afterpay mobile app or website where shoppers can then browse and find the deals that all of their favourite brands are offering, including Grahams. While it is encouraged, you do not have to make purchases with Afterpay to redeem any sale offers. Shoppers can not only snap up any bargains online but also in stores. 

So, what exactly is Afterpay and how does it work? 

Founded in 2014, Afterpay is a financial technology platform that has helped make the checkout process much quicker by enabling people to purchase goods in-store or online in four equal instalments. Unlike traditional credit cards that often carry a lot of hefty joining fees and accumulate interest over time often making it easier to fall into a mountain of debt, Afterpay is completely interest-free. To make purchases using Afterpay, all the customer has to do is select the Afterpay option in the payment options at the online checkout, or scan their digital Afterpay card on the EFTPOS machine when purchasing in-store.

Payments are super easy to manage through your account on the Afterpay website or in the app and are taken out fortnightly over six weeks. All you need is a valid debit card and to be over eighteen. Best of all, they enforce personal spending limits that are generated based on your buying behaviour, this helps you avoid getting into any sticky financial situations. Founded by Australian entrepreneurs Nick Molnar and Anthony Eisen, Afterpay now has a presence in Australia, New Zealand, the United Kingdom, the United States, and Canada with over 3.6 million shoppers using Afterpay and Australia and New Zealand alone. 

What Is Afterpay Day?

How Long Do Afterpay Day Sales Last?

What Is Afterpay Day?

While it is called Afterpay Day it should be called Afterpay Week as the event runs until Sunday, March 17th. This means you will have four whole days to reap some amazing deals at Grahams and beyond. It used to only run for two days until it was established that the people just couldn't get enough and two whole days just wouldn't suffice.  Occasionally brands will even run their offers a little bit longer than that to ensure everyone has the chance to score their discounts in time. But if you do happen to miss out on the Afterpay Day sale, don't sweat it as there is another Afterpay Day sale set to take place later in the year. 

Our Favourite Afterpay Day Sale Items

At Grahams we are joining in on all the Afterpay Day fun with an extra 10 Off* storewide including already reduced items using the code AFTER10 at checkout. The four-day event is a great opportunity to add to your jewellery collection, up to your watch game with a timepiece from some of the world's biggest watch brands, or hunt for engagement rings to take the next big step in your relationship. 

To help get you all geared up and ready to shop til you drop, we've compiled some of our favourite Afterpay Day Sale items that you can expect to find when this shopping event takes place. Be sure to check out our Afterpay Day jewellery collection.

Luminesce Lab Grown Pink and White Diamond Stud Earrings Set in 9ct Rose Gold

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Boasting the romantic and eco-friendly pink Luminesce Lab Grown diamonds that are surrounded by a series of white diamonds, these rose gold earrings are an understated luxury at their finest. The perfect day-to-night piece that will pair seamlessly with the other rose gold jewellery in your collection, these diamond stud earrings are sure to help you stand out from the crowd and are guaranteed to be a beloved addition to your wardrobe for many years to come. 

Luminesce Lab Grown Pink and White diamond studs set in 9ct Rose Gold

Luminesce Lab Grown Pink and White diamond studs set in 9ct Rose Gold

$749.50 $1,499.00

If your looking for luxury, these gorgeous Pink and White Luminesce Lab Grown Diamond Studs are for you. 22 Luminesce Lab grown Diamonds Perfect for everyday wear or a special occasion. Luminesce Lab Grown Diamonds are quickly increasing in popularity… read more

Flawless 1/2 carat 9ct White Gold Diamond Ring

With its elegant halo design and elegant pear shape that is complemented by a timeless 9-carat white gold setting, this 1/2 carat Flawless Cut diamond ring will help bring a subtle touch of art deco to your look. Ideal for those with an interest in antique and vintage-style jewellery, whether this piece is worn as an engagement ring, a promise ring, or more simply as a dress ring, rest assured that this ring's stylish accents will surely stand the test of time. Style this ring with a stunning pair of white gold hoop earrings or perhaps even a decadent tennis bracelet.

Flawless 1/2 carat 9ct White Gold Diamond Ring

Flawless 1/2 carat  9ct White Gold Diamond Ring

$1,569.50 $3,069.00

This ring features a luxurious 9-carat white gold build with a pear-shaped cluster of flawless cut diamonds that have been cut with expert precision and care to ensure there are no visible imperfections. The white gold band compliments the sparkle… read more

9ct Solid Yellow Gold 55cm Gauge Curb Chain 

When it comes to nailing a look of effortless elegance, only one item of jewellery is completely unmatched in its efforts and this is chains. No matter where you are going or what you are wearing, chains are the one item (next to diamonds) that pair seamlessly with practically everything in your collection. Featuring timeless curb links, this 9-carat gold chain is the epitome of effortless elegance and will help dress up your look within seconds.

9ct Solid Yellow Gold 55cm 120 Gauge Curb Chain

9ct Solid Yellow Gold 55cm 120 Gauge Curb Chain

$1,199.00 $2,999.00

An essential piece for every day wear, this 9ct Yellow Gold 55cm 120 Gauge curb chain is suitable for all demographics.… read more

9ct Yellow Gold 7x5mm Natural Sapphire and Diamond Pear Halo Ring

Eerily reminiscent of a deep blue night sky, this sapphire ring really sparks joy as Marie Kondo would say. Decorated with tiny round-cut diamonds, this ring offers a beautiful diamond sparkle without actually being a diamond ring. Sapphire stones are symbolic of wisdom, good fortune and virtue. They are also the September birthstone, which makes this gold ring the perfect gift for the number September baby in your life. Gemstone engagement rings also make for the perfect alternative to the classic diamond engagement ring

9ct Yellow Gold 7x5mm Natural Sapphire and Diamond Pear Halo Ring

9ct Yellow Gold 7x5mm Natural Sapphire and Diamond Pear Halo Ring

$749.50 $1,499.00

Please contact us regarding special order enquiries for this ring. All ring sizes can be specially ordered, with delivery approximately 6-8 weeks.… read more

South Sea Pearl and Diamond Pendant

Fashion can evolve so quickly, especially when it comes to jewellery trends. One item that is here to stay, however, is pearl jewellery. A symbol of elegance and perfection, gone are the days when it was thought that only your grandma could rock pearls and this beautiful South Sea pearl pendant is definitely proof of that. Adorned with a stylish yet durable silver setting and a tiny hint of sparkle, this pendant makes for the perfect everyday piece to rock with anything from silky camisoles to snuggly knit jumpers. An excellent layering piece, coordinate it with some of the other pendants and silver necklaces in your armoury. 

South Sea Pearl & Diamond Pendant

South Sea Pearl & Diamond Pendant

$199.50 $399.00

Nothing says classy quite like a south sea pearl pendant that has been topped with diamonds. This stunning necklace has been crafted from luxurious sterling silver that will feel comfortable around your neck and have a slight shimmer. A versatile… read more

1 Carat Diamond Pear-Shaped Ring in 9ct Yellow Gold 

Subtly elongating your fingers, pear-shaped rings are quickly becoming a popular choice for engagement rings as well as dress rings. And this 1-carat diamond ring crafted from elegant yellow gold is no exception. Mixing the classic with the contemporary, this gold ring offers the perfect amount of sparkle without being too over the top-not that there could ever be such a thing when it comes to diamonds. The ring's sophisticated setting not only brings a great deal of style but also helps bring another level of timelessness to this piece. 

9ct Yellow Gold 1 Carat Diamond Pear Shape Ring with Split Shank

9ct Yellow Gold 1 Carat Diamond Pear Shape Ring with Split Shank

$1,534.00 $3,034.00

This 9ct Yellow Gold 1 Carat Diamond Pear Shape Ring with Split Shank is the perfect addition to your jewellery collection. Its sparkle will be sure to impress each time you step out, with glittering 1 carats diamonds. The pear… read more

9ct Yellow Gold Enticing Curb Bracelet

Very timeless and carefree, bracelets, namely chain bracelets are a great layering piece to sport with everything from bangles and cuffs to women's watches. Produced from exquisite yellow gold, this chain-style gold bracelet is an absolute staple piece. Looking just as stylish when worn on their own as they do with other jewellery, this bracelet is a great day-to-night piece that is sure to bring some vibrance to just about any look. Opt for glamour and sophistication by wearing this luxurious piece with some of the other bracelets and bangles your own or by investing in the matching gold chain. 

9ct Yellow Gold Enticing Curb Bracelet

9ct Yellow Gold Enticing Curb Bracelet

$999.00 $1,999.00

You really can’t go wrong with this Gold Curb Bracelet. Crafted from luxurious 9ct gold and with an easy to wear parrot clasp, this bracelet oozes class, sophistication and a breathtaking shimmer.… read more

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