Lorus Watches Gold

Who are Lorus watches made by?

Lorus watches launched in the early 80s as a subsidiary brand of the Seiko Watch Corporation.  Seiko brings a strong history of watchmaking genius to the Lorus brand, modeling Lorus on the Seiko 5 range that offers superior build quality with exceptional value for money.  

What country makes Lorus watches?

Lorus was first launched in 1982 in Australia and is produced by Seiko Australia Pty. Ltd.  Lorus is a cost-effective brand alternative to its parent organisation, Seiko Group Corporation.  Seiko Instruments Inc. is the body responsible for manufacturing watches for the Seiko Group Corporation including Lorus watches.  Seiko Insturmets Inc. is located in Japan, with distribution centres in the USA and Australia.

How long does a Lorus watch last?

Lorus is a subsidiary brand of the Seiko Group Corporation and a cost-effective response to their ever-popular Seiko and Pulsar watches.  Modeled on the Seiko 5 range that includes the five key elements of performance, Lorus watches are built well and made to last.  The life expectancy of a Lorus battery is  2 to 3 years, depending on the model type.  

What movement do Lorus watches use?

Lorus use both battery-powered quartz movement and automatic movements in their watches.  Lorus automatic movements are powered by Seiko’s own Japanese Hattori mechanism which is unique to the Seiko brand and reputable for precision timekeeping.