Citizen Diamond Watches

What kind of diamonds does Citizen use?

Citizen uses high-quality diamonds in their watch designs, usually located on the dial, the case, the bezel, or all three. 

Is Citizen a luxury brand watch?

The Citizen brand is not considered a luxury brand, but they do produce luxury watches.  This vertically integrated company controls every aspect of its manufacturing and sits at the forefront as a mid-range watch company. 

Is Citizen eco-drive a luxury watch?

Citizen created the world's first light-powered analogue quartz watch in the late 1970s.  The Citizen Eco-Drive technology is a solar-powered battery that uses light as an energy source to make the battery replace a thing of the past.  This revolutionary response from Citizen shows how the brand can adapt to a changing world of sustainability in its craft.  The Citizen Eco-Drive watches are not a luxury in the traditional sense, but they are cutting edge and gratified for their respect for people and the planet.